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Marketing Cosmetics Enrollment June 2025
R32,000.00
Purpose: The course aims to create a holistic 4 section curriculum that progressively builds participants’ expertise in branding, digital presence, and overarching marketing and sales strategies. Practical assignments, case studies, and feedback opportunities ensure a hands-on approach, bridging the gap between theory and real-world application.
Structured into workshops, each section delves into key aspects of marketing
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Presented by JDC ACADEMY, a distinguished division of JDC EXEC PTY LTD, the Marketing Cosmetics course is a transformative program designed to equip medium to large business enterprises with the essential skills for developing and executing successful marketing strategies within the cosmetics industry.
Course Objectives:Â Participants will emerge from this comprehensive curriculum with the ability to:
- Set up and Implement a Brand Strategy.
- Develop and execute a Marketing Strategy encompassing Social Media, Traditional, and Web3 Marketing.
- Understand and leverage various Social Media platforms, creating a content calendar for a consistent 12-month strategy.
- Grasp Website fundamentals and utilize websites to support digital marketing growth.
- Initiate and measure an email campaign.
- Implement both digital and traditional marketing strategies.
- Differentiate between sales and lead generation campaigns.
- Monitor and measure the performance of digital campaigns.
Purpose: The course aims to create a holistic 4 section curriculum that progressively builds participants’ expertise in branding, digital presence, and overarching marketing and sales strategies. Practical assignments, case studies, and feedback opportunities ensure a hands-on approach, bridging the gap between theory and real-world application.
Structured into workshops, each section delves into key aspects of marketing:
- Section 1: Branding and Identity
- Understanding branding essentials.
- Creating a brand Bible.
- Developing brand voice and messaging.
- Applying the brand across all touchpoints.
- Section 2: Website Development & Content Marketing
- Fundamentals of websites.
- Content strategy for websites.
- Website functionality and analytics.
- Workshop and critique of participants’ website plans.
- Section 3: Social Media & Email Marketing
- Social media overview and optimization.
- Strategies for growing social media presence.
- Email marketing basics and integration with social media.
- Section 4: Marketing Strategies and Sales Funnels
- Foundations of marketing strategies.
- Designing effective sales funnels and customer journeys.
- Analytics, data-driven decision-making, and final project presentations.
Additional Material:
- Practical Implementation Projects
- Case Studies of Successful Marketing Campaigns
- Hands-on Projects for Real-world Application
- Ongoing Mentorship and Support
Structure and Timetable:
- Monthly online workshops (2.5 hours each )
- Handing in assignments at the end of each course
- Feedback meetings every four courses for personal check-ins, discussions, and mentoring
- Section 5: Marketing Strategy Presentations and Certifications
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