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Marketing Cosmetics Enrollment June 2025

R32,000.00

Purpose: The course aims to create a holistic 4 section curriculum that progressively builds participants’ expertise in branding, digital presence, and overarching marketing and sales strategies. Practical assignments, case studies, and feedback opportunities ensure a hands-on approach, bridging the gap between theory and real-world application.

Structured into workshops, each section delves into key aspects of marketing

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Presented by JDC ACADEMY, a distinguished division of JDC EXEC PTY LTD, the Marketing Cosmetics course is a transformative program designed to equip medium to large business enterprises with the essential skills for developing and executing successful marketing strategies within the cosmetics industry.

Course Objectives: Participants will emerge from this comprehensive curriculum with the ability to:

  1. Set up and Implement a Brand Strategy.
  2. Develop and execute a Marketing Strategy encompassing Social Media, Traditional, and Web3 Marketing.
  3. Understand and leverage various Social Media platforms, creating a content calendar for a consistent 12-month strategy.
  4. Grasp Website fundamentals and utilize websites to support digital marketing growth.
  5. Initiate and measure an email campaign.
  6. Implement both digital and traditional marketing strategies.
  7. Differentiate between sales and lead generation campaigns.
  8. Monitor and measure the performance of digital campaigns.

 

Purpose: The course aims to create a holistic 4 section curriculum that progressively builds participants’ expertise in branding, digital presence, and overarching marketing and sales strategies. Practical assignments, case studies, and feedback opportunities ensure a hands-on approach, bridging the gap between theory and real-world application.

Structured into workshops, each section delves into key aspects of marketing:

  1. Section 1: Branding and Identity
    • Understanding branding essentials.
    • Creating a brand Bible.
    • Developing brand voice and messaging.
    • Applying the brand across all touchpoints.
  2. Section 2: Website Development & Content Marketing
    • Fundamentals of websites.
    • Content strategy for websites.
    • Website functionality and analytics.
    • Workshop and critique of participants’ website plans.
  3. Section 3: Social Media & Email Marketing
    • Social media overview and optimization.
    • Strategies for growing social media presence.
    • Email marketing basics and integration with social media.
  4. Section 4: Marketing Strategies and Sales Funnels
    • Foundations of marketing strategies.
    • Designing effective sales funnels and customer journeys.
    • Analytics, data-driven decision-making, and final project presentations.

 

Additional Material:

  • Practical Implementation Projects
  • Case Studies of Successful Marketing Campaigns
  • Hands-on Projects for Real-world Application
  • Ongoing Mentorship and Support

 

Structure and Timetable:

  • Monthly online workshops (2.5 hours each )
  • Handing in assignments at the end of each course
  • Feedback meetings every four courses for personal check-ins, discussions, and mentoring
  • Section 5: Marketing Strategy Presentations and Certifications

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Vision

JDC Academy envisions a future where individuals are empowered to navigate the complexities of the evolving global landscape with wisdom, compassion, and a profound understanding of their unique role in the world. We aspire to be a beacon of inspiration and innovation, fostering a community that values the human element in an increasingly interconnected and technologically driven world

Mission

At JDC Academy, our mission is to cultivate a holistic learning environment that transcends traditional boundaries. We are dedicated to equipping individuals with the knowledge, skills, and in10tionality necessary to thrive in the face of organizational tensions and leadership shifts. We aim to bridge the gap between globalization and simplification, innovation and regulation, digitalization and humanization, fostering collaboration and differentiation. Our commitment is to empower individuals to become lifelong learners, bold catalysts, and accountable leaders who contribute positively to society.

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WHAT WOULD YOUR business LOOK LIKE IF YOU COULD GROW IN 4 KEY AREAS?

 

Learn Beyond Limits, Lead Beyond Boundaries

  • Write & Implement your own Marketing Strategy in 4 Months.
  • Learn & Apply the latest Marketing Trends with Live Webinars, Practical Assignments.
  • Expert Advice & Mentoring.
  • Apply them to your business from the first session!
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