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TikTok’s Shutdown: Strategic Implications for Business Leaders

TikTok’s Shutdown: Strategic Implications for Business Leaders

January 19, 2025, marks a turning point for social media—TikTok will cease operations in the US due to federal regulatory...

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Marketing with Authenticity

Marketing with Authenticity

In the bustling world of business, authenticity is the secret ingredient. Dr. Janine Do Cabo guides us through the principles of authentic marketing, emphasizing its role as a currency that builds trust, fosters loyalty, and drives sustainable business growth.

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