Cutting-edge
Empowering
IN10TIONAL
Purposeful and strategic focus.
Globally-minded
Internationally aware perspective.
Marketing Cosmetics
what marketing cosmetics gives you access toÂ
- Write & Implement your own Marketing Strategy in 4 Months.
- Learn & Apply the latest Marketing Trends with Live Webinars, Practical Assignments,
- Expert Advice & Mentoring
- Apply them to your business from the first session!
Course Details
Instructor
Dr. Janine Do Cabo
Level
Intermediate
Duration
5 Months
Type
- In-Person Instruction
- Online Learning
- Self-Paced Learning
- Collaborative Activities
Blended learning includes collaborative elements, such as group projects, virtual discussions, or online forums. These activities promote interaction and engagement among learners, even if they are not physically present in the same location.
Course Content
What’s Included
Complete Marketing Audits
Social Media Audit, Website Audit, Branding & Marketing Apparel Audit, PPE & Corporate Wear Audit, Brand Identity Audit
Content Strategy
Develop a content strategy that aligns with your business goals and effectively engages your audience
Content Calendar
Organize & plan your content creation process with a structured calendar & schedule.
Customer Journey Map
Visualize the path your customers take from discovery to purchase
Sales Funnel
Understand the stages of your sales process from awareness to action
Social Media Templates
Customizable social media templates designed to save time and maintain a cohesive brand look.
Participants should be able to
Curriculum Objectives:
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for this 5 Month Marketing Training Curriculum.
Set up and Implement a Brand Strategy
Understand different Social Media platforms and their purpose.
Create a social media content calendar and implement the strategy for at least 12 months consistently.
Set up and implement a Marketing Strategy that involves all three marketing methodS:
- Social Media Strategy and Implementation
- Traditional Marketing Strategy
- Web3 Marketing Strategy
Understand Website basics and how a website can support digital marketing growth.
Start and measure an email campaign.
Set up and implement a digital and traditional marketing strategy
Monitor and Measure Performance of digital campaigns
Understand the difference between sales and lead generation campaigns
What does marketing Cosmetics entail?
Each session builds upon the last, ensuring that by the end of the curriculum, participants have a solid foundation in branding, digital presence (including websites and social media), and overarching marketing and sales strategies with an implementation strategy.
Each phase of this curriculum includes practical assignments, case studies, and opportunities for peer and expert feedback.
This hands-on approach ensures that by the end of the 5 months, participants not only have a theoretical understanding of each component but also practical experience in applying these concepts to their businesses.
Marketing Cosmetics
comprehensive marketing curriculum overview
-
- Introduction to Marketing: Define marketing, explore its role in business, and understand core marketing concepts.
- Understanding Your Company Structure: Conduct a GROW analysis, review existing marketing materials, and define your target audience.
- Introduction to Traditional Marketing
- Introduction to Digital Marketing
- Introduction to WEB3 Marketing
- Marketing Strategy Fundamentals: Set SMART goals, develop a brand positioning statement.
additional material
- Projects:Â Practical Implementation of learned marketing knowledge
- Case Studies:Â Analyse successful marketing campaigns across different channels to provide real-world examples.
- Hands-on Projects:Â Assigned practical exercises and projects to apply the learned concepts to real-world scenarios.
- Mentorship and Support:Â Offer ongoing mentorship and support to participants to ensure successful implementation of the learned strategies.
- 1 Session of Canva Brilliance by Learn Social Media
- 1 Session of Whatsapp for Business Learn Social Media
Course Details
Instructor
Dr. Janine Do Cabo
Level
Intermediate
Duration
5 Months
Types of Content
- Selling the course
- Still post to enrollment
- Reel post to enrollment
- Carousels
- Interview about Marketing Cosmetics
- The process of marketing cosmetics(what is included)
Value ads. — lives, bonies sessions, online access to the academy
- Broll when lecturing
- Interview with candidates
Types of Shots
- On zoom
- Group discussion
- Editing on computer
- Report processes
- Actual marketing apparel.
- lecture styling
WHAT WOULD YOUR business LOOK LIKE IF YOU COULD GROW IN 4 KEY AREAS?