Presented by JDC ACADEMY, a distinguished division of JDC EXEC PTY LTD, the Marketing Cosmetics course is a transformative program designed to equip medium to large business enterprises with the essential skills for developing and executing successful marketing strategies within the cosmetics industry.

Course Objectives: Participants will emerge from this comprehensive curriculum with the ability to:

1. Set up and Implement a Brand Strategy.
2. Develop and execute a Marketing Strategy encompassing Social Media, Traditional, and Web3 Marketing.
3. Understand and leverage various Social Media platforms, creating a content calendar for a consistent 12-month strategy.
4. Grasp Website fundamentals and utilize websites to support digital marketing growth.
5. Initiate and measure an email campaign.
6. Implement both digital and traditional marketing strategies.
7. Differentiate between sales and lead generation campaigns.
8. Monitor and measure the performance of digital campaigns.

Purpose: The course aims to create a holistic 4 section curriculum that progressively builds participants’ expertise in branding, digital presence, and overarching marketing and sales strategies. Practical assignments, case studies, and feedback opportunities ensure a hands-on approach, bridging the gap between theory and real-world application.

Structured into workshops, each section delves into key aspects of marketing:

1. Section 1: Branding and Identity
   • Understanding branding essentials.
   • Creating a brand Bible.
   • Developing brand voice and messaging.
   • Applying the brand across all touchpoints.
2. Section 2: Website Development & Content Marketing
   • Fundamentals of websites.
   • Content strategy for websites.
   • Website functionality and analytics.
   • Workshop and critique of participants’ website plans.
3. Section 3: Social Media & Email Marketing
   • Social media overview and optimization.
   • Strategies for growing social media presence.
   • Email marketing basics and integration with social media.
4. Section 4: Marketing Strategies and Sales Funnels
   • Foundations of marketing strategies.
   • Designing effective sales funnels and customer journeys.
   • Analytics, data-driven decision-making, and final project presentations.

Additional Material:

• Practical Implementation Projects
• Case Studies of Successful Marketing Campaigns
• Hands-on Projects for Real-world Application
• Ongoing Mentorship and Support

Structure and Timetable:

• Monthly online workshops (2.5 hours each )
• Handing in assignments at the end of each course
• Feedback meetings every four courses for personal check-ins, discussions, and mentoring
• Section 5: Marketing Strategy Presentations and Certifications